Shop 2B, 289 Hume Highway, Sydney, NSW 2170
Head Contractor: Unita Group
Size: 90 sqm
Photographer: Jude Watson
Black Sheep were engaged by e’Stila Boutique to translate their successful online store into a traditional bricks and mortar shop. With an individual style the brand prides itself on catering to the style conscious, woman by providing a range of clothes and accessories. Located in Sydney’s western suburbs the client wanted to provide the local market with a high street style boutique experience. A muted palette of blues and greys provides a subtle backdrop to the store allowing the merchandise to be the hero. A light timber, herringbone floor provides light textures throughout the space and garments are hung from a delicate white steel display system that reaffirms the brands elegant, feminine nature.
More accessories are displayed on a tired central island unit that eases customers through the store and further texture is added with marble. Two large timber frame mirrors add some depth to the small tenancy and the rattan chairs and cane swing add further layers to this soft but chic retail experience.