Shop 390A, Level 3, Westfield Chatswood, NSW 2067

Head Contractor: Nicom Interiors
Size: 80 sqm
Photographer: Jude Watson

Timber elements and soft, subtle tones provide the backdrop for this apparel brand, delivering a space that caters for a vast array of products to be displayed. The challenge was to provide some containment throughout a store that sells everything from apparel, smaller gift items and funky pieces of jewellery. This was achieved primarily with horizontal shelving that snakes around the store creating strong datum lines and a visual sense of order, despite the variety of products.

The Monsterthreads theme is manifested in the multicoloured woven signage detail and permeates into the store as a ceiling plane. Other brand touch points include “knitted” light bulb holders and a bountiful mural painted onto the rear changing room walls.

The design plays on the artistic whimsy of the brand and was developed in conjunction with a new online marketing strategy.