Q-Tox Bondi Junction

Westfield, Bondi Junction, NSW 2022

Head Contractor:

Size: 55 sqm

Photographer:

Q-Tox is a new retail cosmetic brand that offers a value driven alternative that still competes on knowledge and results. Shareholders experience in this particular sector has identified a lack of innovation with both design and communication strategies and felt there is a gap in the market to introduce a fresh approach to a tired industry. Selfie culture and an increase in social media platforms, coupled with an aging population means that the current target market for injectable treatments is currently in a growth phase with an increasingly broad audience.

Unlike its tired contemporaries Q-Tox will relies on an accessible price point coupled with best medical practices to capture their target market. By delivering a fresh approach to store design BLACKSHEEP successfully delivered a slice of soho elegance combined with Sydney glamour to shake up the retail cosmetics sector.